Have you made an exciting announcement to your clients, such as a product launch or large sale? Now is the time to spread the news!

Once again, open up your email program, add all the people you wish to invite into a bulk list, and press send.

Wait a second! Maybe this is not what you intended.

Before sending any emails, take note of the following.

Internet service providers typically implement outbound speed limits to avoid spamming by consumers.

Your messages could be blocked or delayed if they exceed the throttling thresholds.

Your marketing communications must reach customers as quickly as possible, but sending announcements directly from a personal email account risks getting caught in a queue.

Blacklisting Is Risk Spam filters become alerted when receiving bulk emails from a private domain, and any future business emails you send could end up in their Spam folder if your IP or domain has been blacklisted. Unfortunately, once flagged as potential spammer by spam filters it may take time and effort to be removed from their list.

Lack of Tracking and Insight
Without analytics on click and open rates, it will be impossible to know which content or messages are engaging your audience. Email marketing platforms provide data on which emails were most successful allowing you to optimize future campaigns more easily while it can also be difficult tracking unsubscribe links via personal emails.

Understanding engagement metrics will allow you to accurately anticipate what prospects and customers want from you.

Opting-out from emails could indicate that recipients don't want or expect it. When sales don't work out as anticipated, the reason may not necessarily lie with discounts but in no one opening the email announcing it.

Noncompliant Lists and Unsubscriptions
Many jurisdictions allow recipients to opt-out of future emails automatically; if you send from your personal inbox this violates local law and could lead to legal ramifications and complaints that damage your brand's reputation.

By adding recipients' emails addresses in the CC field (carbon copy), all will become publicly visible.

BCC (blind Carbon Copy) can be used to cover up these addresses; however, spam filters tend to view BCC with suspicion.

Small businesses must abide by the principles of segmentation, double opt-in and compliance.

We can assist in sending bulk emails accurately through an email marketing company so you can focus on expanding your business while we handle all the backend work.

Call our number on 📞 (404) 932-5940 today!