Think back to when you last clicked on an online advertisement.
Have you simply assumed it to be real?
No doubt you agree, this is what scammers count on.
Malvertising or malicious advertising occurs when scammers use online advertisements to lure consumers into downloading malware, sharing sensitive data such as passwords or making payments of cash.
Attackers are becoming more sophisticated, posing an increased threat to all businesses. Even worse, advertisements could compromise your device without you even clicking them!
Malvertising, or software advertizing, is a technique designed to lure users into downloading software programs. Let's dive a bit deeper into this practice:
Malvertising scams are ads that falsely claim your computer is infected and encourage you to contact support for help. Scammers will then convince you to download software allowing them to control it remotely, before charging you to "fix" their "fake problem."
Malvertising fake installers often use advertisements to direct you to counterfeit versions of websites you trust, making you believe that any software downloaded contains legitimate software but actually contains malware.
Drive-by download malware occurs when ads infiltrate your PC without you clicking anything, taking advantage of outdated web browsers to automatically download malicious files and extensions onto the system.
As part of your effort to safeguard your business, the first step should be recognizing scams.
Ask yourself: how did this company learn of my computer or that urgent action must be taken immediately?
Be wary of clicking links without properly verifying them, especially those which lead to nonexistent domains. Also make sure that your web browser is updated as updates address vulnerabilities exploited by malicious advertising.
Do not forget to share this knowledge with your staff. Your employees are your first line of defense against scam ads; teaching them how to identify suspicious advertisements could save your business from serious complications.
Scammers want you to trust without thinking, so a healthy dose of skepticism can make all the difference. Listen to your instinct when encountering advertisements you find suspicious; ask yourself whether or not you can trust it before clicking through.
Are you looking to train your staff against online fraud and malvertising? Let us assist with this - get in touch. For inquiries on how to fortify your business:📞 (404) 932-5940 or 📩info@nuwaveitc.com
